TRUTH CUSTOMER ACADEMY

Loyalty Fundamentals

Intensive 6-Week online course on all things loyalty

TRUTH CUSTOMER ACADEMY

Loyalty Fundamentals

Intensive 6-Week online course on all things loyalty

TRUTH CUSTOMER ACADEMY

Loyalty Fundamentals

Intensive 6-Week online course on all things loyalty

About the course

 

The Truth Customer Academy’s 6-week online course provides you with an in-depth understanding of the loyalty industry in order for you to build a compelling loyalty programme for your business.

The course is aimed at CRM and Loyalty managers, advertising agency strategists or account managers, marketing teams, loyalty service providers and students studying marketing or business.

Our mission is to provide you with all you need to know about loyalty programme development.

 

Key Learning Outcomes

  • Understand loyalty within the South African landscape
  • Recognise the various types of loyalty programmes
  • Ability to create your own business plan for your loyalty programme
  • Interpreting data and how to best to use it
  • Learn how to create your own loyalty engagement plan alongside your existing marketing plan

 

Course outline

 

Module 1 – Introduction to loyalty 

Module 1 provides you with a strategic overview of loyalty. We kick off by delving into the evolution of loyalty, understanding where loyalty is today and demystify commonly confused customer loyalty terminologies. We also discuss the importance of customer data insights and how it is applied using the “Ice-berg Effect”.

Module 2 – The South African loyalty landscape

In this module, we discuss how loyalty has grown in the South African context and how key factors such as age, gender and income impact loyalty usage. We discuss the nuances between men and women and their attitude towards loyalty as well as look at the most used loyalty programmes in South Africa.

Module 3 – Loyalty strategy & design considerations

When it comes to designing a compelling loyalty programme, no one size fits all. One has to consider all the options that best meet the needs of your customers, as well as, your strategic business objectives. We share our 7-step process to designing a loyalty programme as well unpack key success criteria when evaluating your loyalty strategy by providing, in detail, the pros & cons and dos & don’ts of the different programme options.

Module 4 – The importance of data & how to use it

Quality data analysis results in a better understanding of your customers and a better structure of your customer data, so that your business can extract actionable insights and benefit from more effective engagement with customers. We help you understand the role of customer centric retailing & how to best make use of your current customer data by understanding key segmentation models and how to apply them.

Module 5 – Commercial considerations for loyalty

A loyalty programme business case ensures that the programme is financially viable for the business in the long-term. In this module, we will share our expertise on some of the key assumptions and inputs required to create a loyalty business case.

Module 6 – Creating a customer-led engagement plan

At Truth, we have created a simple model to help you transition from a product-led to a customer-led communication CRM approach.  This will enable you to deliver a full customer engagement / communications plan to build customer relationships and support the loyalty programme on an on-going basis.

Course Information

Registration Closes:

18 July 2018

Course Dates:

19 July 2018 – 30 August 2018

Course Length:

6 Weeks (Online)

Price:

R7 999.99 (Ex VAT)

 

Course Information

Registration Closes:

7 February 2018

Course Dates:

8 February 2018 – 21 March 2018

Course Length:

6 Weeks (Online)

Price:

R7 999.99 (Ex VAT)

 

Truth Customer Academy

Loyalty Fundamentals

6-Week Intensive Online Course on all things Loyalty

Starts 8 February 2018

Course Information

Registration Closes:

7 February 2018

Course Dates:

8 February 2018 – 29 March 2018

Course Length:

6 Weeks (Online)

Price:

R7 999.99 (Ex VAT)

Introduction
The Truth Customer Academy’s 6-week online course provides you with an in-depth understanding of the loyalty industry in order for you to build a compelling loyalty programme for your business.

The course is aimed at CRM and Loyalty managers, advertising agency strategists or account managers, marketing teams, loyalty service providers and students studying marketing or business.

Our mission is to provide you with all you need to know about loyalty programme development.

Key Learning Outcomes

  • Understand loyalty within the South African landscape
  • Recognise the various types of loyalty programmes
  • Ability to create your own business plan for your loyalty programme
  • Interpreting data and how to best to use it
  • Learn how to create your own loyalty engagement plan alongside your existing marketing plan
Course Outline

Module 1 – Introduction to loyalty 

Module 1 provides you with a strategic overview of loyalty. We kick off by delving into the evolution of loyalty, understanding where loyalty is today and demystify commonly confused customer loyalty terminologies. We also discuss the importance of customer data insights and how it is applied using the “Ice-berg Effect”.

Module 2 – The South African loyalty landscape

In this module, we discuss how loyalty has grown in the South African context and how key factors such as age, gender and income impact loyalty usage. We discuss the nuances between men and women and their attitude towards loyalty as well as look at the most used loyalty programmes in South Africa.

Module 3 – Loyalty strategy & design considerations

When it comes to designing a compelling loyalty programme, no one size fits all. One has to consider all the options that best meet the needs of your customers, as well as, your strategic business objectives. We share our 7-step process to designing a loyalty programme as well unpack key success criteria when evaluating your loyalty strategy by providing, in detail, the pros & cons and dos & don’ts of the different programme options.

Module 4 – The importance of data & how to use it

Quality data analysis results in a better understanding of your customers and a better structure of your customer data, so that your business can extract actionable insights and benefit from more effective engagement with customers. We help you understand the role of customer centric retailing & how to best make use of your current customer data by understanding key segmentation models and how to apply them.

Module 5 – Commercial considerations for loyalty

A loyalty programme business case ensures that the programme is financially viable for the business in the long-term. In this module, we will share our expertise on some of the key assumptions and inputs required to create a loyalty business case.

Module 6 – Creating a customer-led engagement plan

At Truth, we have created a simple model to help you transition from a product-led to a customer-led communication CRM approach.  This will enable you to deliver a full customer engagement / communications plan to build customer relationships and support the loyalty programme on an on-going basis.

 

TRUTH CUSTOMER ACADEMY

LOYALTY FUNDAMENTALS PROSPECTUS

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